Targetbase Company Profile
Targetbase, founded in 1988 and headquartered in Irving, TX, is a private marketing agency specializing in data-driven campaigns, marketing technology, and analytics, operating as an acquired subsidiary of Diversified Agency Services with 381 employees as of 2025, competing against firms like TBWA and McKinney Ventures in the Media and Information Services (B2B) industry.
Overview
Targetbase is a marketing agency that connects brands with people. The company specializes in designing campaigns, data-driven intelligence, marketing technology, business intelligence, and analytics. Their approach focuses on transforming marketing into solutions that put consumers at the core and shape brand experiences around them.
- Year Founded: 1988
- Status: Acquired/Merged
- Employees: 381 (as of 2025)
- Latest Deal Type: M&A
- Financing Rounds: 1
- Ownership Status: Acquired/Merged (Operating Subsidiary)
- Financing Status: Corporate Backed or Acquired
- Parent Company: Diversified Agency Services
- Primary Industry: Media and Information Services (B2B)
- Verticals: AdTech, Marketing Tech
Corporate Office
7850 North Belt Line Road
Irving, TX 75063
United States
Competitors
Some of Targetbase’s competitors include:
- TBWA\New Zealand (Auckland, New Zealand)
- McKinney Ventures (Durham, NC)
- Tbwa\neboko (Amsterdam, Netherlands)
- TBWA\Copenhagen (Copenhagen, Denmark)
- TBWA\Stockholm (Stockholm, Sweden)
FAQs
When was Targetbase founded?
Targetbase was founded in 1988.
Where is Targetbase headquartered?
Targetbase is headquartered in Irving, TX.
What is the size of Targetbase?
Targetbase has 381 total employees.
What industry is Targetbase in?
Targetbase’s primary industry is Media and Information Services (B2B).
Is Targetbase a private or public company?
Targetbase is a private company.
Who are Targetbase’s competitors?
TBWA\New Zealand, McKinney Ventures, Tbwa\neboko, TBWA\Copenhagen, and TBWA\Stockholm are some of the 100 competitors of Targetbase.
When was Targetbase acquired?
Targetbase was acquired on 22-Nov-1999.
Who acquired Targetbase?
Targetbase was acquired by Diversified Agency Services.