Sniffers Pet Care Company Profile
Sniffers Pet Care, founded in 2012 and headquartered in Elland, UK, is a private specialty retail company with 50 employees that manufactures and distributes natural ingredient pet care products under its NAW brand, was backed by private equity including investor Traditum, raised $1.07M over three financing rounds, and was acquired by Assisi Pet Care on May 8, 2026.
Overview
Sniffers Pet Care is an operator of pet care products focused on supporting the health and well-being of animals through natural nutrition. The company provides manufacturing and distribution services and operates its own brand, NAW. This enables pet owners and retailers in the United Kingdom to access a range of pet treats and products made with limited, natural ingredients.
- Year Founded: 2012
- Status: Acquired/Merged
- Employees: 50
- Latest Deal Type: Buyout/LBO
- Financing Rounds: 3
- Ownership Status: Acquired/Merged (Operating Subsidiary)
- Financing Status: Private Equity-Backed
- Parent Company: Friars 932
- Primary Industry: Specialty Retail
- Other Industries: Other Consumer Non-Durables, Other Services (B2C Non-Financial)
Corporate Office
- Unit H3 Premier Way
- Lowfields Business Park
- Elland HX5 9HF
- England, United Kingdom
- +44 01422
FAQs
When was Sniffers Pet Care founded?
Sniffers Pet Care was founded in 2012.
Where is Sniffers Pet Care headquartered?
Sniffers Pet Care is headquartered in Elland, United Kingdom.
What is the size of Sniffers Pet Care?
Sniffers Pet Care has 50 total employees.
What industry is Sniffers Pet Care in?
Sniffers Pet Care’s primary industry is Specialty Retail.
Is Sniffers Pet Care a private or public company?
Sniffers Pet Care is a private company.
What is Sniffers Pet Care’s current revenue?
The current revenue for Sniffers Pet Care is not specified.
How much funding has Sniffers Pet Care raised over time?
Sniffers Pet Care has raised $1.07M.
Who are Sniffers Pet Care’s investors?
Traditum has invested in Sniffers Pet Care.
When was Sniffers Pet Care acquired?
Sniffers Pet Care was acquired on 08-May-2026.
Who acquired Sniffers Pet Care?
Sniffers Pet Care was acquired by Assisi Pet Care.