Pure Fishing Company Profile
Pure Fishing, founded in 1897 and privately held with private equity backing, is a manufacturer of recreational fishing tackle and accessories headquartered in Columbia, SC, employing 1,577 people, holding over 1,000 patent documents including recent innovations in fishing reel brake systems, and has completed multiple financing rounds and buyout acquisitions such as Svendsen Sport in 2022 to expand its portfolio of sustainable fishing products.
Overview
Pure Fishing is a manufacturer of fishing tackle and accessories, focusing on meeting the needs of modern anglers. The company offers recreational fishing products under a portfolio of brands, including reels, lightweight graphite rods, soft baits, saltwater squids, flicker shads, and other related products. These products are designed to enable customers to enjoy sustainable fishing while helping to preserve waters.
- Year Founded: 1897
- Status: Private
- Employees: 1,577
- Latest Deal Type: Debt Refinancing
- Financing Rounds: 12
- Investments: 4
Former Names
- Berkley Fly
- Outdoor Technologies Group
Ownership and Financing
- Ownership Status: Privately Held (backing)
- Financing Status: Private Equity-Backed
Corporate Office
7 Science Court
Columbia, SC 29203
United States
Primary Industry
- Recreational Goods
Other Industries
- Other Commercial Products
Vertical(s)
- Manufacturing
Patent Information
- Total Documents (Applications and Grants): 1,008
- Total Patent Families: Not specified
- Granted Patents: 245
- Pending Patents: 94
- Expiring in next 12 months: Not specified
Recent Patent Activity
- EP-4755182-A1: Combined magnetic and friction casting brake and fishing reel including the same (Pending, 05-Dec-2024)
- US-20260157356-A1: Combined magnetic and friction casting brake and fishing reel including the same (Pending, 05-Dec-2024)
- US-20260130352-A1: Device for braking dial adjustment of fishing reel (Pending, 13-Nov-2024)
- US-20260130349-A1: Device for mounting fishing reel brake system (Pending, 13-Nov-2024)
- JP-2026085858-A: Mounting device for reel braking system (Pending, 13-Nov-2024, A01K89/01555)
Investments & Acquisitions
Pure Fishing’s most recent deal was a Buyout/LBO with Svendsen Sport on 01-Feb-2022.
- Svendsen Sport (Buyout/LBO, 01-Feb-2022, Recreational Goods)
- Plano Synergy (Buyout/LBO, 16-Apr-2021, Recreational Goods)
- Hardy & Greys (Merger/Acquisition, 02-Jul-2013, Recreational Goods)
- Remington Arms (Stren Fishing Business) (Buyout/LBO, 09-Feb-2004, Recreational Goods)
Affiliates
Subsidiaries
- Plano Synergy (Grand Prairie, TX, Founded 1932)
FAQs
When was Pure Fishing founded?
Pure Fishing was founded in 1897.
Where is Pure Fishing headquartered?
Pure Fishing is headquartered in Columbia, SC.
What is the size of Pure Fishing?
Pure Fishing has 1,577 total employees.
What industry is Pure Fishing in?
Pure Fishing’s primary industry is Recreational Goods.
Is Pure Fishing a private or public company?
Pure Fishing is a Private company.
What is Pure Fishing’s current revenue?
The current revenue for Pure Fishing is not specified.
How much funding has Pure Fishing raised over time?
Pure Fishing has raised $1.29B.
Who are Pure Fishing’s investors?
Sycamore Partners has invested in Pure Fishing.