Propel Media Company Profile

Propel Media Inc, founded in 2006 and publicly traded, is a diversified online advertising company headquartered in Jackson, Wyoming, that operates a real-time, bid-based platform delivering video, display, and text ads to U.S. and international consumers, generating $89.7 million in trailing 12-month revenue as of June 2018, with a history of seven acquisitions including a merger with DeepIntent in 2017, and financials showing growth in EBITDA to $39.9 million despite fluctuating net income and substantial total debt of $55.7 million.

Overview

Propel Media Inc is a diversified online advertising company. It offers advertising via its real-time, bid-based, online advertising platform called Propel Media Platform. This technology platform allows advertisers to target users and deliver video, display, and text-based advertising. The company generates revenues through the sale of advertising to advertisers who want to reach consumers in the United States and internationally to promote their products and services.

Year Founded: 2006
Status: Public
Employees: 55
Investments: 7
Primary Industry: Media and Information Services (B2B)
Verticals: AdTech, SaaS, TMT
Headquarters: 680 South Cache Street, Suite 100-8640, Jackson, WY 83001, United States
Formerly Known As: Kitara Media Corp., Kitara Media, Kitara Holdco Corp
Ownership Status: Publicly Held
Financing Status: Corporate Backed or Acquired
Website: www.propelmedia.com

Financials Summary (as of 30-Jun-2018)

Trailing 12-month revenue: $89.7M
Historical Financials:
- EV:
  - TTM 30-Jun-2018: $122,334K
  - FY 2017: $130,127K
  - FY 2016: $74,035K
  - FY 2015: $126,430K
- Revenue:
  - TTM 30-Jun-2018: $89,697K
  - FY 2017: $88,667K
  - FY 2016: $61,226K
  - FY 2015: $78,780K
- EBITDA:
  - TTM 30-Jun-2018: $39,859K
  - FY 2017: $31,658K
  - FY 2016: $18,931K
  - FY 2015: $20,549K
- Net Income:
  - TTM 30-Jun-2018: $9,581K
  - FY 2017: $(363)K
  - FY 2016: $581K
  - FY 2015: $35,711K
- Total Assets:
  - TTM 30-Jun-2018: $40,227K
  - FY 2017: $45,353K
  - FY 2016: $46,245K
  - FY 2015: $49,608K
- Total Debt:
  - TTM 30-Jun-2018: $55,678K
  - FY 2017: $66,906K
  - FY 2016: $72,088K
  - FY 2015: $76,723K

Acquisitions (7)

Propel Media’s most recent deal was a Merger/Acquisition with DeepIntent on 21-Jun-2017.

DeepIntent (21-Jun-2017) – Merger/Acquisition – Other Healthcare Technology Systems
Future Ads (29-Jan-2015) – Merger/Acquisition – Media and Information Services (B2B)
HealthGuru Media (03-Dec-2013) – Merger/Acquisition – Publishing
Andover Games (01-Jul-2013) – Merger/Acquisition – Entertainment Software
Kitara Media (acquired 2013) (01-Jul-2013) – Merger/Acquisition – Media and Information Services (B2B)

Exits (1)

DeepIntent (21-Jun-2017) – Exit completed

Competitors

Some of Propel Media’s competitors include:

ReTargeter (Formerly VC-backed, Emeryville, CA)
Sharethrough (Private Equity-Backed, Montreal, Canada)
NativeX Holdings (Formerly PE-Backed, Saint Cloud, MN)
AdSupply (Private Debt Financed, Culver City, CA)
Village Marketing (Corporate Backed or Acquired, New York, NY)

FAQs

When was Propel Media founded?

Propel Media was founded in 2006.

Where is Propel Media headquartered?

Propel Media is headquartered in Jackson, WY.

What is the size of Propel Media?

Propel Media has 55 total employees.

What industry is Propel Media in?

Propel Media’s primary industry is Media and Information Services (B2B).

Is Propel Media a private or public company?

Propel Media is a public company.

What is Propel Media’s current revenue?

The trailing twelve month revenue for Propel Media is $89.7M.

Who are Propel Media’s competitors?

ReTargeter, Sharethrough, NativeX Holdings, AdSupply, and Village Marketing are some of the 68 competitors of Propel Media.