Nom Nom Company Profile
Nom Nom, founded in 2014 and now an acquired subsidiary of Mars, is a pet health company based in Nashville, TN, that offers subscription-based, nutritionally tailored meal plans for dogs and cats, has raised a total of $74.9 million through multiple funding rounds before its acquisition in December 2021, and employs 264 people as of 2025.
Overview
Nom Nom (Consumer Non-Durables) is an operator of a pet health company focused on improving the lives of dogs and cats. The company's platform offers subscription meal plans tailored to meet the unique nutritional needs of each pet, with meals portioned and delivered to the customer's door. This enables pet owners to help their dogs and cats eat well, supporting longer and happier lives.
- Year Founded: 2014
- Status: Acquired/Merged
- Employees: 264 (as of 2025)
- Latest Deal Type: Merger/Acquisition (22-Dec-2021)
- Ownership Status: Acquired/Merged (Operating Subsidiary)
- Financing Status: Formerly VC-backed
- Corporate Office:
- 1605 County Hospital Road
- Nashville, TN 37218
- United States
- Primary Industry: Other Consumer Non-Durables
- Parent Company: Mars (Food Products)
- Verticals: FoodTech, Supply Chain Tech, Pet Technology
- Website: www.nomnomnow.com
Valuation & Funding
| Deal Type | Date | Amount | Raised to Date | Status | Stage |
|---|---|---|---|---|---|
| Merger/Acquisition | 22-Dec-2021 | Completed | Generating Revenue | ||
| Debt - General | 16-Jul-2021 | Completed | Generating Revenue | ||
| Later Stage VC (Series B) | 01-Apr-2021 | Completed | Generating Revenue | ||
| Later Stage VC (Series A2) | 10-Jun-2020 | Completed | Generating Revenue | ||
| Early Stage VC (Series A) | 14-May-2019 | $10M | $13M | Completed | Generating Revenue |
| Seed Round | 01-Aug-2016 | $3M | $3M | Completed | Startup |
Total funding raised: $74.9M
Cap Table (Partial)
| Stock | # of Shares Authorized | Par Value | Dividend Rate (%) | Original Issue Price | Liquidation | Liquidation Pref. Multiple | Conversion Price | % Owned |
|---|---|---|---|---|---|---|---|---|
| Seed-2 | 437,817 | $0.000100 | 8% | $0.47 | $0.47 | 1x | $0.47 | 0.82% |
| Seed-1 | 5,448,600 | $0.000100 | 8% | $0.55 | $0.55 | 1x | $0.55 | 10.19% |
Competitors (Sample)
- Wellness Pet Company (Private Equity-Backed, Burlington, MA)
- Spot & Tango (Venture Capital-Backed, Bedford, NY)
- Ollie Pets (Formerly VC-backed, Reno, NV)
- PetPlate (Venture Capital-Backed, New York, NY)
- United Raw Pet Foods (Private Equity-Backed, Mississauga, Canada)
Former Investors (Sample)
- Angel (individual)
- Alumni Ventures (Venture Capital)
- Anchor Capital GP (Growth/Expansion)
- Bullish (Consulting Services) (Venture Capital)
FAQs
When was Nom Nom (Consumer Non-Durables) founded?
Nom Nom (Consumer Non-Durables) was founded in 2014.
Where is Nom Nom (Consumer Non-Durables) headquartered?
Nom Nom (Consumer Non-Durables) is headquartered in Nashville, TN.
What is the size of Nom Nom (Consumer Non-Durables)?
Nom Nom (Consumer Non-Durables) has 264 total employees.
What industry is Nom Nom (Consumer Non-Durables) in?
Nom Nom (Consumer Non-Durables)’s primary industry is Other Consumer Non-Durables.
Is Nom Nom (Consumer Non-Durables) a private or public company?
Nom Nom (Consumer Non-Durables) is a Private company.
What is the current valuation of Nom Nom (Consumer Non-Durables)?
The current valuation of Nom Nom (Consumer Non-Durables) is not disclosed.
What is Nom Nom (Consumer Non-Durables)’s current revenue?
The current revenue for Nom Nom (Consumer Non-Durables) is not disclosed.
How much funding has Nom Nom (Consumer Non-Durables) raised over time?
Nom Nom (Consumer Non-Durables) has raised $74.9M.
Who are Nom Nom (Consumer Non-Durables)’s investors?
Some investors include Alumni Ventures, Anchor Capital GP, and Bullish (Consulting Services).
Who are Nom Nom (Consumer Non-Durables)’s competitors?
Competitors include Wellness Pet Company, Spot & Tango, Ollie Pets, PetPlate, and United Raw Pet Foods.
When was Nom Nom (Consumer Non-Durables) acquired?
Nom Nom (Consumer Non-Durables) was acquired on 22-Dec-2021.