Caramel Company Profile
Caramel, founded in 2021 and headquartered in Los Angeles, is an eBay-owned online car checkout platform with 19 employees that facilitates secure digital car transactions by offering services like verification, ownership transfer, financing, insurance, and delivery, and has completed multiple funding rounds including seed and Series A, culminating in a merger/acquisition in February 2025.
Caramel Overview
Caramel is an operator of an online checkout platform designed to facilitate the buying and selling of cars. The platform offers services such as verification, ownership transfer, payment, auto financing, vehicle protection, insurance, and delivery. This enables buyers to conduct simple and secure digital transactions and connect with the right sellers.
Company Details
- Year Founded: 2021
- Status: Acquired/Merged
- Employees: 19
- Latest Deal Type: M&A
- Ownership Status: Acquired/Merged (Operating Subsidiary)
- Financing Status: Formerly VC-backed
- Corporate Office:
- 16350 Ventura Boulevard, Encino
- Suite D513
- Los Angeles, CA 91436
- United States
- Primary Industry: Business/Productivity Software
- Other Industries: Media and Information Services (B2B), Automotive
- Parent Company: eBay
- Vertical(s): Mobility Tech
Valuation & Funding
- Merger/Acquisition: 06-Feb-2025 (Completed, Generating Revenue)
- Early Stage VC (Series A1): 22-Jul-2024 (Completed, Generating Revenue)
- Early Stage VC (Series A2): 17-Nov-2023 ($7M raised, $19M raised to date, Completed, Generating Revenue)
- Seed Round: 29-Dec-2021 ($12M raised, $12M raised to date, Completed, Generating Revenue)
Cap Table (Partial)
- Seed: 7,058,813 shares authorized, Par Value $0.000100, Dividend Rate $0.14, Original Issue Price $1.7, Liquidation $1.7, Liquidation Pref. Multiple 1x, Conversion Price $1.7, 23.12% owned
Former Investors (Partial List)
- Audeo Ventures (Venture Capital, Minority)
- FJ Labs (Venture Capital, Minority)
- FirstMark Capital (Venture Capital, Minority)
- Hearst Communications (Corporation, Minority)
- Hearst Ventures (Corporate Venture Capital, Minority)
Caramel FAQs
- When was Caramel founded?
- Caramel was founded in 2021.
- Where is Caramel headquartered?
- Los Angeles, CA.
- What is the size of Caramel?
- 19 total employees.
- What industry is Caramel in?
- Business/Productivity Software.
- Is Caramel a private or public company?
- Private company.
- What is Caramel’s current revenue?
- Not disclosed.
- How much funding has Caramel raised over time?
- $40.4M.
- Who are Caramel’s investors?
- Audeo Ventures, FJ Labs, FirstMark Capital, Hearst Communications, Hearst Ventures (among others).
- When was Caramel acquired?
- 06-Feb-2025.
- Who acquired Caramel?
- eBay.