Base Brands Company Profile
Base Brands, founded in 2006 and now an acquired subsidiary of St Regis Group based in Atlanta, GA, manufactures durable, spill-proof reusable drinkware such as water bottles, tumblers, coffee mugs, barware, and kids' cups aimed at replacing single-use plastics, holds 77 granted patents with recent filings for sanitary straw and lid-handle combination designs, employs 35 people as of 2024, and competes primarily with The Clean Hydration and Tru Flask.
Overview
Base Brands is a manufacturer of reusable drinkware products designed to replace single-use plastic and serve households across the United States. The company offers water bottles, tumblers, coffee mugs, barware, and kids' cups, focusing on spill-proof features and durable materials.
- Year Founded: 2006
- Status: Acquired/Merged
- Employees: 35 (as of 2024)
- Latest Deal Type: M&A
- Financing Rounds: 1
- Ownership Status: Acquired/Merged (Operating Subsidiary)
- Financing Status: Corporate Backed or Acquired
- Parent Company: St Regis Group
- Primary Industry: Other Consumer Durables
- Corporate Office:
- 1170 Howell Mill Road, Suite 400, Atlanta, GA 30318, United States
- Website: www.reduceeveryday.com
General Information
Base Brands designs and manufactures a variety of reusable drinkware products, including:
- Water bottles
- Tumblers
- Coffee mugs
- Barware
- Kids' cups
These products are intended to be durable and spill-proof, providing alternatives to single-use plastics.
Competitors
Base Brands has two main competitors:
- 1.The Clean Hydration (Boston, MA)
- 2.Tru Flask (Phoenix, AZ)
Patents
- Total Documents (Applications and Grants): 92
- Total Patent Families: Not specified
- Granted: 77
- Pending: 7
- Expiring in next 12 months: Not specified
Recent Patent Activity
- CA-237732-S: Drinking container with sanitary straw (Active, filed 14-Jan-2025)
- CA-237733-S: Drinking container with sanitary straw (Active, filed 14-Jan-2025)
- CA-228218-S: Container with combination lid and handle (Active, filed 01-Feb-2024)
- CA-226364-S: Container with combination lid and handle (Active, filed 06-Nov-2023)
- US-20250145349-A1: Container with combination lid and handle (Pending, filed 06-Nov-2023, Technology: A47G19/2266)
FAQs
When was Reduce Everyday founded?
Reduce Everyday was founded in 2006.
Where is Reduce Everyday headquartered?
Reduce Everyday is headquartered in Atlanta, GA.
What is the size of Reduce Everyday?
Reduce Everyday has 35 total employees.
What industry is Reduce Everyday in?
Reduce Everyday’s primary industry is Other Consumer Durables.
Is Reduce Everyday a private or public company?
Reduce Everyday is a Private company.
Who are Reduce Everyday’s competitors?
The Clean Hydration and Tru Flask are competitors of Reduce Everyday.
When was Reduce Everyday acquired?
Reduce Everyday was acquired on 28-Nov-2023.
Who acquired Reduce Everyday?
Reduce Everyday was acquired by St Regis Group.